DIA ART FOUNDATION

Conceptual Branding 
Design for Dia.


Branding, Visual Identity
Motion Design
2024

The Dia Art Foundation is dedicated to advancing, realizing, and preserving the visions of artists. Its name, Dia, comes from the Greek word meaning Conduit. Dia aims to have no identity of its own, acting instead as a true conduit for the artworks it supports without imposing itself on them. 

Over the decades, the application of this identity across its visual system has become indistinct. I designed a new, flexible, and dynamic visual system is needed to support materials for print, various environmental applications, and an expanded range of creative products, while retaining the DNA of the original design and embracing modern creativity.









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