¹FOR REFERENCE ONLYExhibition Identity Design Project Role: Motion Design Lead 2025 Graphic designers spend hours designing books, posters, websites, and experimental projects—only to wonder: What happens once they’re out in the world? Are they merely skimmed, briefly glanced at, or ever truly engaged with? Do they exist beyond the scroll of the Instagram feed? Are they doomed to simply be bookmarked, archived, and repurposed as reference material for yet another design destined for the same fate?
+ Credits
Identity Team
Photography Barbara Cutlak / Chi Hao Chang / Clara Cayosa / Faith Kim / Hailey Lee / Hamin Seo
Joy Zou / Kevin Tomas / Ritu Mantri / Thea Kim