Poster Design, Concept Campaign for KIX creal.
Year:
2024
Assigned with KIX cereal box, the projected challenged me to reimagine a cereal box as a poster. Using content from the original cereal box, I worked with type—form, counterform, and texture—incorporating color and graphic elements. Through techniques like cropping, rotating, overlapping, and bleeding letters, I created posters that highlight the playful essence of KIX.
Each poster was designed to promote KIX cereal, exploring the theory of play and capturing its vibrant and dynamic brand identity through typography as the primary visual tool.
PITCH